Building what's next
Building what's next
Winnie Jiang
Winnie Jiang
Creative Strategist
& Storyteller
Creative Strategist
& Storyteller
Brand Strategist
& Storyteller
Translating ideas into meaningful human connections
Translating ideas into meaningful human connections
Meta | Creative Strategist
Advising high-growth brands on social-first creative strategy, translating platform insights, AI workflows, and emerging trends into scalable creative that drives measurable business impact.
Timeline
2026 - Present
Skill Areas
Creative Strategy
Social Media
Storytelling
Generative AI
Meta | Creative Strategist
Advising high-growth brands on social-first creative strategy, translating platform insights, AI workflows, and emerging trends into scalable creative that drives measurable business impact.
Timeline
2026 - Present
Skill Areas
Creative Strategy
Social Media
Storytelling
Generative AI
Content Creator
Growing a 170K+ content community through architecture and design storytelling, partnering with brands such as Apple, Adobe, and Dove on national creator campaigns.
Timeline
2021 -
Present
Skill Areas
Content Creation
Creative Strategy
Strategic Partnerships
Influencer Marketing
Atlassian | Brand Strategist
Shaping Atlassian’s story from the inside out through award-winning campaigns, foundational brand work, and creative approaches that reimagine how and where our stories are told.
Timeline
2023 - 2026
Skill Areas
Brand Strategy
Creative Strategy
Brand Marketing
Positioning & Messaging
Atlassian | Brand Strategist
Shaping Atlassian’s story from the inside out through award-winning campaigns, foundational brand work, and creative approaches that reimagine how and where our stories are told.
Timeline
2023 - 2026
Skill Areas
Brand Strategy
Creative Strategy
Brand Marketing
Positioning & Messaging
Content Creator
Growing a 170K+ content community through architecture and design storytelling, partnering with brands such as Apple, Adobe, and Dove on national creator campaigns.
Timeline
2021 -
Present
Skill Areas
Content Creation
Creative Strategy
Strategic Partnerships
Influencer Marketing
Content Creator
Grew a 100K+ community through art, architecture, and design storytelling, partnering with brands such as Apple, Adobe, and Dove on national creator campaigns.
Timeline
2022- Present
Skill Areas
Content Creation
Creative strategy
Strategic Partnerships
Influencer Marketing
Gensler | Brand Strategy
Developing brand strategy and storytelling frameworks for workplace, education, and hospitality groups. Led market research and trend forecasting on post-pandemic hospitality and wellness innovation to inform narrative and experience design.
Timeline
2022
Skill Areas
Brand Strategy
Graphic Design
User Journeys
Market Research
Gensler | Brand Strategy
Developing brand strategy and storytelling frameworks for workplace, education, and hospitality groups. Led market research and trend forecasting on post-pandemic hospitality and wellness innovation to inform narrative and experience design.
Timeline
2022
Skill Areas
Brand Strategy
Graphic Design
User Journeys
Market Research
Venture Product Consultant
Worked with early-stage and venture-backed startups to shape brand strategy, product marketing, and go-to-market strategy across stages of growth.
Timeline
2021-2024
Skill Areas
Brand Strategy
Product Design
Go to Market
Design Consulting
Venture Brand Consultant
Working with start-ups and developed Tsai CITY ventures in areas of brand strategy, user experience, and product design across various stages of development
Timeline
2021-
2024
Skill Areas
Brand Strategy
Product Design
Go to Market
Design Consulting
Creative Director
Founded BOLD, an experimental streetwear brand that designs high quality one of one garments for young creatives—united by the desire to discover, express, experiment with, and emphasize one's individuality.
Timeline
2021-2023
Skill Areas
Graphic Design
Brand Strategy
Fashion Design
Storytelling
Creative Director
Founded BOLD, an experimental streetwear brand that designs high quality one of one garments for young creatives—united by the desire to discover, express, experiment with, and emphasize one's individuality
Timeline
2021- 2023
Skill Areas
Graphic Design
Brand Strategy
Fashion Design
Storytelling
Every Design Begins with Purpose
Branding, like architecture, involves creating meaningful and enduring structures.
In order to create experiences that leave lasting impressions, it's critical to continuously
imagine, experiment, and innovate throughout the creative process.
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
Every Design Begins with Purpose
Branding, like architecture, involves creating meaningful and enduring structures.
In order to create experiences that leave lasting impressions, it's critical to continuously
imagine, experiment, and innovate throughout the creative process.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Every Design Begins with Purpose
Branding, like architecture, involves creating meaningful and enduring structures.
In order to create experiences that leave lasting impressions, it's critical to continuously
imagine, experiment, and innovate throughout the creative process.
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
Skill Areas
Skill Areas
Brand Strategy
Brand Strategy
Brand Marketing
Brand Marketing
Creative Strategy
Creative Strategy
Creative Direction
Creative Direction
Content Creation
Content Creation
Campaign Development
Content Strategy
Product Marketing
Product Marketing
Product Positioning
Product Positioning
Brand Architecture
Brand Architecture
Go-to-market Strategy
B2B Marketing
Market Research
Market Research
Competitive Analysis
Competitive Analysis
Consumer Insights
Consumer Insights
Experiential Design
Experiential Design
UI/UX
UI/UX
Creative Prototyping
Creative Prototyping
Graphic Design
Graphic Design
Copywriting
Copywriting
+ More
+ More
Experience
Experience
Creative Strategist
Creative Strategist
Creative Strategist
Meta
Meta
Meta
2026 - Present
2026 - Present
May 2024 - Present
Brand Marketing Associate, Brand Strategist
Brand Marketing Associate, Brand Strategist
Brand Marketing Associate, Brand Strategist
Atlassian
Atlassian
Atlassian
2023 - 2026
2023 - 2026
May 2024 - Present
Content Creator: Strategic Brand Partnerships
Content Creator: Strategic Brand Partnerships
Content Creator: Strategic Brand Partnerships
Apple, Adobe
Apple, Adobe
Apple, Adobe
2021 - Present
2021 - Present
Brand Strategist
Brand Strategist
Brand Strategist
Gensler
Gensler
Gensler
2022
2022
Venture & Product Marketing Consultant
Venture & Product Marketing Consultant
Venture & Product Marketing Consultant
Tsai CITY
Tsai CITY
Tsai CITY
2021-2024
2021-2024
Founder and Creative Director
Founder and Creative Director
Founder and Creative Director
BOLD DZN
BOLD DZN
BOLD DZN
2021-2022
2021-2022
Content Designer
Content Designer
Content Designer
New Haven Covid-19 Memorial
New Haven Covid-19 Memorial
New Haven Covid-19 Memorial
2021
2021
Product Marketing Analyst
Product Marketing Analyst
Product Marketing Analyst
Yale Undergraduate Consulting Group
Yale Undergraduate Consulting Group
Yale Undergraduate Consulting Group
2021-2023
2021-2023
Education
Education
Stanford University
Stanford University
Stanford University
UI/UX Design for AI Products
UI/UX Design for AI Products
UI/UX Design for AI Products
Yale University
Yale University
Yale University
Architecture, Design
Architecture, Design
Architecture, Design
Creative Stack
Creative Stack
Creative Stack
Frequently asked questions
How does your architecture background shape your approach to branding?
How has content creation influenced your creative process?
What is your favorite creative project that you have worked on?
How do you use AI as a creative tool?
Don't hesitate to reach out!
Let’s create something together 😊
© Winnie Jiang 2026
Don't hesitate to reach out!
Let’s create something together 😊
© Winnie Jiang 2026